By: David
From: DeSoto, TX
In the 2008 election, Presidential Candidate Barack Obama targeted a demographic that most candidates fail to even attempt to mobilize: the 18-24 year olds…the “Millenials” (one of the many names for the newest generation to come of political age, of which I am a part). He utilized social media in a way that was far superior to his opponents, both Democrat and Republican alike. He also targeted college students in a way that Sen. John McCain didn’t and almost couldn’t- Obama met with them were they were.
At the time of the 2008 campaign, I was still in school at Texas State University- San Marcos, TX. Now, in Texas , if your university doesn’t have sports that dominate ESPN headlines, you really don’t receive much attention from the media, or anyone really. However, here’s the deal: Texas State students and alumni are proud of our school. It has a current enrollment of 34,000+ students, has a fairly decent athletic program, has great academics, and has a river on our campus. We love our school to say the least, but most of the state and nation laugh and say it’s a liberal/party school and ignore it (despite the fact that President Lyndon Baines Johnson was an alumni). So imagine the surprise that shook the campus when Barack Obama came to speak at our school, in our park, and at our river. Many of my friends loved what he had to say, but a good many just had too many questions and were not swayed by the man’s charisma and vision. None of the doubts, questions, or swayed votes from that night negated the single most important aspect from it: the candidate became a person to us, he related to us, and he came and met with us to mobilize us to his cause.
Let’s be very clear, I did not vote for President Obama. I liked certain things that he said, but I saw that the media built him into a giant, when really he just had a giant voice with some hopes of his own. Nevertheless, his strategy worked. He used social media better than anyone (see Kelsey’s blog “Meet Our Newest Member” for a discussion on social media) and he went to them. Did the Republicans learn some lessons? Oh yes indeed.
Twitter has become a battlefield for the GOP candidates this year. Ron Paul, Mitt Romney, Rick Perry, Newt Gingrich, and Jon Huntsman have all gone and addressed university campuses at some point. Unfortunately, they have yet to see major movement in the much needed vote of the 18-24 yr olds. For anyone arguing that university students are just liberals that don’t do anything, I would challenge you with two points: look at Ron Paul and look at the Christians. Ron Paul has brought in the age group of 18-30 unlike any candidate besides President Obama. He’s a staunch constitutionalist, pro-marijuana, and anti-war. Many conservatives believe in being constitution centered. Many in that age group are against the war on drugs. A great many (both service members and civilians) want our troops out of foreign conflicts. While I’m not endorsing Ron Paul (and don’t necessarily agree with much of his agenda), I acknowledge what is happening. To my second point of looking to the college Christians, I don’t say that in order to promote the faith, I say it to look at the facts. As a recent graduate, I was active in college ministry and participated in community service projects yearly. A massive portion of the ministries went on international mission trips to serve the world. A great example of this type of movement in college Christians is the Passion Conferences, specifically the most recent conference in Atlanta in which the 42,000 students gave millions of dollars to fight modern day slavery at home and abroad ( http://thecnnfreedomproject.blogs.cnn.com/2012/01/05/college-kids-vow-to-end-slavery/ ). This actually coincides with President Obama proclaiming that January is the National Slavery and Human Trafficking Prevention Month. To compound this point, there are movements like Invisible Children, A21, and countless others that college students and many college Christians are latching onto.
So from one millennial to the Republican candidates, please pay attention to my generation. We are active, we are moving, and we very much so care about our country and our world. All of us hate where our economy is because we graduate college and find that the jobs that were promised aren’t there. You got the lesson right from President Obama and are taking social media seriously- and we like that. We like that you keep trying to identify with the American people. You’ve got to utilize the evangelical vote again and if you can’t get the college Christians that care passionately about the nation and world, you won’t get a vote you need. However, Rick Perry, stop producing videos like “Stronger”. It’s not going to win you the votes that you so desperately need. To all of the GOP candidates, please go to the universities. I want you to win this race…but go meet with the students and the recent graduates and help them understand how you’re going to create jobs that they can have when they graduate so they don’t move back in with their parents and work at a Starbucks.
If you can show them that you don’t think they’re kids and show them that you know they care about the state of our country, you’ll get them. Mobilize my generation; we’ll help you make our country healthier. I promise.